They are trying to make sure that cacao can Chocolate investigation essay grown in a way that is fair for farmers and safe for the environment. The Decline stage has declining Chocolate investigation essay, profits, competition, costs are still low per customer.
It was Hernando Cortez, a Spanish, who understood that chocolate which was made from cacao seeds, was valuable and could be commercialized. At the Maturity stage, sales peak, costs are at their lowest per consumer, the stable number of competitors and profits begin to decline.
Our initial market research indicates that, the product to be launched, Divine Instant Chocolate Drink should primarily be aimed at kids and expand the link Divine products have with kids.
Royal families drank chocolate at ceremonies. They even used cacao seeds as money to pay taxes.
DCC does not actually have its own mission statement but its aim is to send fairly traded chocolate onto the mainstream market with the aim of maximizing returns for Kuapa Kokoo farmers. Growing cacao is very hard work for farmers. It contracts manufacturers to produce its products for a fee.
Products go through a series of four life cycle stages. The main aim here has been to maximize returns to their members. Plus it tastes good too! Get Full Essay Get access to this section to get all help you need with your essay and educational issues.
Historians tell us that cacao seeds also used in marriage ceremonies as the sign of the union between a husband and wife. Chocolate makers of different chocolate factories have their own special recipes in combining the chocolate liquor with exact amount of sugar, milk and cocoa fat.
Later, Spain began planting the cacao seeds in its colonies in order to supply the large demand for chocolate. The Aztec authority, Montezuma, believed that they had to drink 50 cups of chocolate drink every day.
The Maya took the cacao trees from the rainforests and plant them around home. This means that the economical condition outside of the control can affect the amount of money that they will earn.
Let the chocolate cool and harden in a room temperature or in a fridge covered by foil. When the Spanish soldiers defeated with the Aztec empire in orthe Spanish soldiers won the war, so they were able to seize the supplies of cacao, equipments and recipes from the Aztec to bring them home. The finely crush this crumb mixture, so it becomes smooth.
The Growth phase is characterized by rapidly increasing sales, costs stabilize, rising profits, customers are early adopters and competition is growing. It was greeted with excitement. Before, chocolate drink was made unsweetened, and it was Spanish court of King Charles V and the wealthy people in Spain who became the first people that enjoyed chocolate drink in sweetened version.
This arrangement would be maintained for the new product. They sell their harvest on futures market. During the period known as the Industrial Revolution, new technologies helped to produce chocolate in less cost.
The English, French, and Dutch began to plant cacao trees in their own lands. Until the 18th century, none but the rich and noble people could afford to drink chocolate. This gets separated into cacao solids and a fat called cacao butter. Farmers grow cacao trees in many countries in Africa, Central and South America.
Inthe first official shipments of cocoa seeds began arriving in Seville from Vera Cruz, Mexico. Later, the popularity of the chocolate drink spread throughout Europe. Unfortunately, cacao plants could not grow in the land where the Aztec lived, so they traded to get cacao plants.
The Introduction phase is characterized by low sales, high costs, innovative customers, negative profits and few competitors. Brand management, in this project, is considered in relation to the life cycle of the Divine Instant Chocolate Drink in the next sessions of this report.
Initially, the focus is the English market. These will cover the following: The main idea behind this is the fact that for every time we buy and drink a cup of Divine Instant Chocolate Drink, we are helping to support farmers in poverty-stricken parts of Africa, pumping money into a poor economy, enabling village-folk to educate their children, and giving women the chance to make something of their lives.
That is the chocolate that a modern people consume More essays like this: Even poor families of Mayan could enjoy the chocolate drink once in a while. There are many images of cacao plants found on Maya buildings and art objects.Chocolate is good for YOU essaysChocolate It's been described as one of life's sinful little pleasures.
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Its rich, its creamy, its smooth, and it makes us feel so-o-o-o good for a few moments of course, that is; until the guilt of the calories kick in. Chocolate happens to be one of my favorite sweets. The wonderful creamy. View Essay - Professional Investigation Essay from ENG at Wayne State University.
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